Unleash Retail Runs on iOS
Saturday, January 10
4:00 PM – 6:15 PM
Adyen Headquarters, Fifth Avenue
71 5th Avenue, New York, NY 10003
Evening Activity
Professional Bull Riding Event
6:30 PM
Madison Square Garden
4 Pennsylvania Plaza, New York, NY 10001
Event Objective
The Unleash Retail Runs on iOS session is designed to immerse Apple resellers in the real-world power of EVA and the Retail Runs on iOS ecosystem.
Through hands-on experiences, participants will explore how EVA and Apple’s technology combine to redefine modern retail operations — from inventory intake and loyalty onboarding to frictionless checkout via Tap to Pay on iPhone.
Core Objectives
Help Apple resellers gain deep familiarity with EVA and the Retail Runs on iOS ecosystem.
Demonstrate how to win in retail by leveraging Apple technology and New Black’s unified platform.
Reinforce the shared mission between New Black, Apple, and partners in shaping the next generation of retail.
Strengthen the reseller community through an experiential learning format and evening networking moment.
Program
4:00 PM
Arrival & Welcome Coffee
Check-in at Adyen Headquarters, Fifth Avenue.
4:15 PM
Opening keynote
Introduction — Why Retail Is Being Rewired and Apple’s Role in What Comes Next.
Steffen Seybold
Apple
Kevin Borning
Apple
4:30 PM
Hands-On Experience Rotations
Participants rotate through two roles using iPhone, iPad, RFID, and EVA flows to experience inventory intake, loyalty onboarding, and Tap to Pay on iPhone.
Pim Vijftigschild
New Black
5:45 PM
EVA Brand Communities Onboarding
Attendees receive their digital Wallet Pass
All Team Members
New Black
6:15 PM
Transition to Madison Square Garden
Professional Bull Riding experience begins.
Facilitators & Hosts
Xander Blakely
Keynote Speaker
Senior retail strategist focusing on enterprise enablement.
Pim Vijftigschild
Host & Facilitator
Leads strategic partnerships and evangelism for Retail Runs on iOS, guiding the hands-on experience and reseller engagement.
Partners
Strategic keynote & enablement partner.
Hardware enablement partner.
Platform provider & event host.
RFID technology partner.
Communications enablement.
Venue host & payment technology partner.
Attendees & Internal Responsibility
Attendees
28 Apple resellers (commercial and technical leads)
Audience Type
Invite-only breakfast event
Internal Event Owner
Marco Heestermans
Hospitality Lead
TBD
Internal Notes
Setup
Complete Adyen HQ setup by 2:00 PM. Test all demo flows by 3:30 PM.
Hospitality
Light catering upon arrival, ensure branded materials (lanyards, passes, signage) are visible.
Transport
Group transfer to Madison Square Garden departs at 6:15 PM sharp.
Post-Event
Internal recap and photo set to be uploaded to the “NRF 2025 Events” Slack channel.
Success Metrics
Reseller engagement, post-event follow-up quality, brand community wallet activations.
Team Guidelines
Dress Code
Nerd Merch Collection 2026.
Timing
On time is 10 minutes early.
Alcohol
Use alcohol wisely.
Preparation
Prepare yourself.
Unleash Retail Runs on iOS
Saturday, January 10
4:00 PM – 6:15 PM
Adyen Headquarters, Fifth Avenue
71 5th Avenue, New York, NY 10003
Evening Activity
Professional Bull Riding Event
6:30 PM
Madison Square Garden
4 Pennsylvania Plaza, New York, NY 10001
Event Objective
The Unleash Retail Runs on iOS session is designed to immerse Apple resellers in the real-world power of EVA and the Retail Runs on iOS ecosystem.
Through hands-on experiences, participants will explore how EVA and Apple’s technology combine to redefine modern retail operations — from inventory intake and loyalty onboarding to frictionless checkout via Tap to Pay on iPhone.
Core Objectives
Help Apple resellers gain deep familiarity with EVA and the Retail Runs on iOS ecosystem.
Demonstrate how to win in retail by leveraging Apple technology and New Black’s unified platform.
Reinforce the shared mission between New Black, Apple, and partners in shaping the next generation of retail.
Strengthen the reseller community through an experiential learning format and evening networking moment.
Program
4:00 PM
Arrival & Welcome Coffee
Check-in at Adyen Headquarters, Fifth Avenue.
4:15 PM
Opening keynote
Introduction — Why Retail Is Being Rewired and Apple’s Role in What Comes Next.
Steffen Seybold
Apple
Kevin Borning
Apple
4:30 PM
Hands-On Experience Rotations
Participants rotate through two roles using iPhone, iPad, RFID, and EVA flows to experience inventory intake, loyalty onboarding, and Tap to Pay on iPhone.
Pim Vijftigschild
New Black
5:45 PM
EVA Brand Communities Onboarding
Attendees receive their digital Wallet Pass
All Team Members
New Black
6:15 PM
Transition to Madison Square Garden
Professional Bull Riding experience begins.
Facilitators & Hosts
Pim Vijftigschild
Host & Facilitator
Leads strategic partnerships and evangelism for Retail Runs on iOS, guiding the hands-on experience and reseller engagement.
Xander Blakely
Keynote Speaker
Senior retail strategist focusing on enterprise enablement.
Partners
Strategic keynote & enablement partner.
Hardware enablement partner.
Platform provider & event host.
RFID technology partner.
Communications enablement.
Venue host & payment technology partner.
Attendees & Internal Responsibility
Attendees
28 Apple resellers (commercial and technical leads)
Audience Type
Invite-only breakfast event
Internal Event Owner
Marco Heestermans
Hospitality Lead
TBD
Internal Notes
Setup
Complete Adyen HQ setup by 2:00 PM. Test all demo flows by 3:30 PM.
Hospitality
Light catering upon arrival, ensure branded materials (lanyards, passes, signage) are visible.
Transport
Group transfer to Madison Square Garden departs at 6:15 PM sharp.
Post-Event
Internal recap and photo set to be uploaded to the “NRF 2025 Events” Slack channel.
Success Metrics
Reseller engagement, post-event follow-up quality, brand community wallet activations.
Team Guidelines
Dress Code
Nerd Merch Collection 2026.
Timing
On time is 10 minutes early.
Alcohol
Use alcohol wisely.
Preparation
Prepare yourself.