Retail Runs on iOS Breakfast AMR

Monday, January 12

8:00 AM – 10:30 AM

Red Wing Shoes Store, Manhattan

11 Pennsylvania Plz New York, NY, 10001

Event Objective

The Retail Runs on iOS Breakfast is designed to showcase how Apple and New Black, together with their ecosystem partners, are transforming retail operations through EVA.

Set inside the Red Wing Shoes Manhattan store, this intimate fireside breakfast highlights Red Wing’s digital transformation journey and demonstrates the power of running retail operations fully on iOS.

Core Objectives

Inspire retail leaders through Red Wing Shoes’ transformative journey.

Demonstrate the full EVA platform experience, including Brand Communities.

Strengthen relationships with strategic retailers and partners within the Retail Runs on iOS ecosystem.

Create a sense of belonging and shared innovation among attendees.

Program

8:00 AM

Guest Arrival & Welcome Coffee

Guest reception, check-in, scanning, breakfast setup.

Anna Korf

Hospitality Lead

8:00 AM – 8:45 AM

Walking Breakfast

Informal networking, light breakfast served.

Hospitality Team

Serving Breakfast

8:45 AM

Opening & Welcome

Sets the tone for the morning.

Lub ten Napel

Master of Ceremony

8:50 AM

Fireside Chat — The Transformative Journey of Red Wing Shoes

20-minute conversation on retail transformation.

Linda Pimmeshofer

Moderator

Marisa Kinney

Head of Retail at Red Wing Shoes

Dennis Keane

CIO at Red Wing Shoes

9:10 AM

Live EVA Demonstrations

Showcasing EVA flows, inventory, loyalty, and Brand Communities.

Leni Hakvoort

Head of Product at New Black

Albert Visser

Head of Delivery at New Black

Maarten Vennix

SME Logistics at New Black

Sofia Bilbao

Product Owner at New Black

9:30 AM

Introduction — Retail Runs on iOS

Contextual commerce narrative & the ecosystem vision.

Pim Vijftigschild

Chief Commercial & Partner Officer at New Black

10:00 AM

Closing & Networking

Light refreshments, informal discussions.

Facilitators & Hosts

Lub ten Napel

Master of Ceremony

Opens and guides the event, ensuring smooth flow and timing.

Linda Pimmeshofer

Moderator

Leads the fireside chat and connects themes between speakers.

Pim Vijftigschild

Speaker

Introduces the broader contextual commerce narrative.

Marisa Kinney

Head of Retail at Red Wing Shoes

Guest speaker — leads retail transformation at Red Wing Shoes.

Dennis Keane

CIO at Red Wing Shoes

Guest speaker — responsible for technology transformation at Red Wing Shoes.

Partners

Technology partner — enablement and ecosystem integration.

Hardware enablement partner.

Platform provider & event host.

Cloud infrastructure & integration partner.

Communications enablement.

Payments & financial innovation partner.

Retail integration support.

RFID technology partner.

Device management & security partner.

Attendees & Internal Responsibility

Attendees

Retail executives and industry partners (approx. 40)

Audience Type

Invite-only breakfast event

Internal Event Owner

Marco Heestermans

Hospitality Lead

Anna Korf

Internal Notes

Setup

Complete store preparation by 7:15 AM (breakfast tables, demo stations, signage).

Audio/Visual

Wireless mics for fireside chat, ambient music pre-session.

Hospitality

Red Wing staff to assist with space setup and flow.

Post-Event

Capture attendee feedback and photos for internal wrap-up deck.

Success Metrics

Engagement during demos, quality of retailer interactions, follow-up meetings confirmed.

Team Guidelines

Dress Code

Nerd Merch Collection 2026.

Timing

On time is 10 minutes early.

Preparation

Prepare yourself.

Retail Runs on iOS Breakfast AMR

Monday, January 12

8:00 AM – 10:30 AM

Red Wing Shoes Store, Manhattan

11 Pennsylvania Plz New York, NY, 10001

Event Objective

The Retail Runs on iOS Breakfast is designed to showcase how Apple and New Black, together with their ecosystem partners, are transforming retail operations through EVA.

Set inside the Red Wing Shoes Manhattan store, this intimate fireside breakfast highlights Red Wing’s digital transformation journey and demonstrates the power of running retail operations fully on iOS.

Core Objectives

Inspire retail leaders through Red Wing Shoes’ transformative journey.

Demonstrate the full EVA platform experience, including Brand Communities.

Strengthen relationships with strategic retailers and partners within the Retail Runs on iOS ecosystem.

Create a sense of belonging and shared innovation among attendees.

Program

8:00 AM

Guest Arrival & Welcome Coffee

Guest reception, check-in, scanning, breakfast setup.

Anna Korf

Hospitality Lead

8:00 AM – 8:45 AM

Walking Breakfast

Informal networking, light breakfast served.

Hospitality Team

Serving Breakfast

8:45 AM

Opening & Welcome

Sets the tone for the morning.

Lub ten Napel

Master of Ceremony

8:50 AM

Fireside Chat — The Transformative Journey of Red Wing Shoes

20-minute conversation on retail transformation.

Linda Pimmeshofer

Moderator

Marisa Kinney

Head of Retail at Red Wing Shoes

Dennis Keane

CIO at Red Wing Shoes

9:10 AM

Live EVA Demonstrations

Showcasing EVA flows, inventory, loyalty, and Brand Communities.

Leni Hakvoort

Head of Product at New Black

Albert Visser

Head of Delivery at New Black

Maarten Vennix

SME Logistics at New Black

Sofia Bilbao

Product Owner at New Black

9:30 AM

Introduction — Retail Runs on iOS

Contextual commerce narrative & the ecosystem vision.

Pim Vijftigschild

Chief Commercial & Partner Officer at New Black

10:00 AM

Closing & Networking

Light refreshments, informal discussions.

Facilitators & Hosts

Lub ten Napel

Master of Ceremony

Opens and guides the event, ensuring smooth flow and timing.

Linda Pimmeshofer

Moderator

Leads the fireside chat and connects themes between speakers.

Pim Vijftigschild

Speaker

Introduces the broader contextual commerce narrative.

Marisa Kinney

Head of Retail at Red Wing Shoes

Guest speaker — leads retail transformation at Red Wing Shoes.

Dennis Keane

CIO at Red Wing Shoes

Guest speaker — responsible for technology transformation at Red Wing Shoes.

Partners

Technology partner — enablement and ecosystem integration.

Hardware enablement partner.

Platform provider & event host.

Cloud infrastructure & integration partner.

Communications enablement.

Payments & financial innovation partner.

Retail integration support.

RFID technology partner.

Device management & security partner.

Attendees & Internal Responsibility

Attendees

Retail executives and industry partners (approx. 40)

Audience Type

Invite-only breakfast event

Internal Event Owner

Marco Heestermans

Hospitality Lead

Anna Korf

Internal Notes

Setup

Complete store preparation by 7:15 AM (breakfast tables, demo stations, signage).

Audio/Visual

Wireless mics for fireside chat, ambient music pre-session.

Hospitality

Red Wing staff to assist with space setup and flow.

Post-Event

Capture attendee feedback and photos for internal wrap-up deck.

Success Metrics

Engagement during demos, quality of retailer interactions, follow-up meetings confirmed.

Team Guidelines

Dress Code

Nerd Merch Collection 2026.

Timing

On time is 10 minutes early.

Preparation

Prepare yourself.