NRF Kick-Off Briefing
Saturday, January 10
10:30 AM – 11:15 AM
CitizenM New York Times Square — Rooftop Bar
218 W 50th Street, New York, NY 10019
Event Objective
The NRF Kick-Off Briefing is designed to bring the entire New Black and partner team together for one last alignment before the official event series begins.
This is the final opportunity to walk through the schedule, responsibilities, and key talking points — ensuring everyone feels confident, connected, and ready to represent the brand.
Core Objectives
Final alignment on the NRF 2025 program, logistics, and roles.
Ensure everyone understands the flow of each day and who leads what.
Address any last-minute questions or concerns.
Reinforce the mindset: calm, prepared, and focused on excellence.
Program
10:30 AM
Welcome & Coffee
Casual start in the rooftop bar.
10:40 AM
Team Briefing — What Happens Next
Review of the multi-day program, logistics, partner flow, and responsibilities
Pim Vijftigschild
Host
11:00 AM
Open Q&A
Last-minute questions, coordination, and confirmations
All Team Members
New Black + Selected Partner Representatives
11:15 AM
Transition to Javits Center
Group departure to collect NRF badges and split into teams.
Event Leads
New Black
Javits Center
429 11th Avenue, New York, NY 10001
Host
Pim Vijftigschild
Host
Leads strategic coordination and team alignment for NRF.
Attendees & Internal Responsibility
Attendees
Entire New Black NRF Team + selected partner representatives
Audience Type
Internal alignment meeting.
Internal Event Owner
Pim Vijftigschild
Hospitality Lead
Anna Korf
Internal Notes
Setup
Reserve CitizenM rooftop bar area for 25–30 people. Confirm AV (optional mic or monitor if needed).
Logistics
Allow time buffer for group travel to Javits Center after the meeting.
After-session
Badge pickup at NRF registration, then teams split by track (Sales, Partnerships, Content, Enablement).
Mindset
This is a calm but energetic moment — everyone should leave aligned, confident, and smiling.
Team Guidelines
Dress Code
Nerd Merch Collection 2026.
Timing
On time is 10 minutes early.
Preparation
Prepare yourself.
NRF Kick-Off Briefing
Saturday, January 10
10:30 AM – 11:15 AM
CitizenM New York Times Square — Rooftop Bar
218 W 50th Street, New York, NY 10019
Event Objective
The NRF Kick-Off Briefing is designed to bring the entire New Black and partner team together for one last alignment before the official event series begins.
This is the final opportunity to walk through the schedule, responsibilities, and key talking points — ensuring everyone feels confident, connected, and ready to represent the brand.
Core Objectives
Final alignment on the NRF 2025 program, logistics, and roles.
Ensure everyone understands the flow of each day and who leads what.
Address any last-minute questions or concerns.
Reinforce the mindset: calm, prepared, and focused on excellence.
Program
10:30 AM
Welcome & Coffee
Casual start in the rooftop bar.
10:40 AM
Team Briefing — What Happens Next
Review of the multi-day program, logistics, partner flow, and responsibilities
Pim Vijftigschild
Host
11:00 AM
Open Q&A
Last-minute questions, coordination, and confirmations
All Team Members
New Black + Selected Partner Representatives
11:15 AM
Transition to Javits Center
Group departure to collect NRF badges and split into teams.
Event Leads
New Black
Javits Center
429 11th Avenue, New York, NY 10001
Host
Pim Vijftigschild
Host
Leads strategic coordination and team alignment for NRF.
Attendees & Internal Responsibility
Attendees
Entire New Black NRF Team + selected partner representatives
Audience Type
Internal alignment meeting.
Internal Event Owner
Pim Vijftigschild
Hospitality Lead
Anna Korf
Internal Notes
Setup
Reserve CitizenM rooftop bar area for 25–30 people. Confirm AV (optional mic or monitor if needed).
Logistics
Allow time buffer for group travel to Javits Center after the meeting.
After-session
Badge pickup at NRF registration, then teams split by track (Sales, Partnerships, Content, Enablement).
Mindset
This is a calm but energetic moment — everyone should leave aligned, confident, and smiling.
Team Guidelines
Dress Code
Nerd Merch Collection 2026.
Timing
On time is 10 minutes early.
Preparation
Prepare yourself.