iOS Avenue Booth
Tuesday, January 13
Team Arrival: 9:00 AMBooth Hours: 10:00 AM – 5:00 PM
Javits Center, iOS Avenue Booth
429 11th Avenue, New York, NY 10001
Event Objective
The iOS Avenue Booth is New Black’s operational and storytelling centerpiece during NRF 2025.
This is where attendees experience EVA, discover the Retail Runs on iOS ecosystem, and meet our team face-to-face. The goal is to inspire, engage, and convert — by showing what modern retail feels like when everything simply works.
Core Objectives
Showcase EVA and the Retail Runs on iOS ecosystem to NRF visitors.
Generate qualified leads through active scanning and meaningful conversations.
Capture actionable insights and schedule follow-ups in Pipedrive.
Represent New Black with precision, energy, and consistency.
Program
9:00 AM
Team Arrival & Setup
Wear Nerd Merch & badges
All Team Members
New Black
9:10 AM
Daily Alignment (max 10 min)
Goals, key meetings, booth assignments.
Shift Leads
New Black
9:20 AM – 9:50 AM
Booth Preparation
Test screens, lights, devices, internet; stack products; prepare giveaways.
Morning Team
New Black
10:00 AM – 1:00 PM
Morning Shift
Active booth hours.
Max Reckers
Shift Lead
Daniele Nizzarro
Shift Lead
1:00 AM – 5:00 PM
Afternoon Shift
Active booth hours.
Albert Visser
Shift Lead
Maarten Vennix
Shift Lead
4:00 PM – 5:00 PM
Happy Hour
Everyone on booth — high-energy networking moment
All Team Members
New Black
5:00 PM
Handover & Close
See handover checklist below
Roles & Responsibilities
Host
Welcomes visitors, guides them through the booth, captures leads using the scanner, and writes follow-up notes in Pipedrive.
Demo Leads
Give live EVA product demonstrations. Always keep at least two people at the booth.
Shift Leads
Oversee daily booth operations, ensure setup, alignment, and smooth transitions.
Support Team
Manage logistics, devices, giveaways, and maintain booth cleanliness.
Before Opening
Arrive on time (09:00) — on time means 10 minutes early.
Conduct a short alignment (max 10 min)
Review daily goals and important meetings.
Define who’s doing what (hosts, demo leads, follow-ups).
Test all systems: screens, devices, lighting, and internet connection.
Booth must look clean, energetic, and active.
Stack giveaways and prep sample orders.
Check upcoming booth tours and whether visitors have been to the booth before.
Verify if visitors are known in Pipedrive.
Test lead capture tools and ensure scanners work properly.
Handover Briefing (Between Shifts)
Update incoming team.
Who visited and what’s still on the agenda.
Status of materials, devices, and giveaways.
Keep at least one person on the booth during the handover.
End-of-Day Closeout
Host
Lead Check: Confirm all leads are scanned and synced to Pipedrive.
Material Check: Count remaining giveaways and restock for the next day.
Demo Leads
Device Check: Collect all devices from the booth and prepare them for charging.
Clean-Up: Leave the booth tidy, professional, and ready for the morning reset.
Internal Responsibility
Morning Shift Leads
Max Reckers & Daniele Nizzarro
Afternoon Shift Leads
Albert Visser & Maarten Vennix
Internal Event Owner
Marco Heestermans
Hospitality Lead
Anna Korf
Internal Notes
Happy Hour (4:00–5:00 PM)
All team members on deck. Focus on energy, visibility, and engagement.
Booth Tours
Track key retailers visiting; share updates daily via the NRF 2026 Booth Ops WhatsApp group.
Reporting
End-of-day wrap-up by shift leads in WhatsApp, including lead count (scanned only) and key interactions.
Team Guidelines
Dress Code
Nerd Merch Collection 2026.
Timing
On time is 10 minutes early.
Preparation
Prepare yourself.
iOS Avenue Booth
Tuesday, January 13
Team Arrival: 9:00 AMBooth Hours: 10:00 AM – 5:00 PM
Javits Center, iOS Avenue Booth
429 11th Avenue, New York, NY 10001
Event Objective
The iOS Avenue Booth is New Black’s operational and storytelling centerpiece during NRF 2025.
This is where attendees experience EVA, discover the Retail Runs on iOS ecosystem, and meet our team face-to-face. The goal is to inspire, engage, and convert — by showing what modern retail feels like when everything simply works.
Core Objectives
Showcase EVA and the Retail Runs on iOS ecosystem to NRF visitors.
Generate qualified leads through active scanning and meaningful conversations.
Capture actionable insights and schedule follow-ups in Pipedrive.
Represent New Black with precision, energy, and consistency.
Program
9:00 AM
Team Arrival & Setup
Wear Nerd Merch & badges
All Team Members
New Black
9:10 AM
Daily Alignment (max 10 min)
Goals, key meetings, booth assignments.
Shift Leads
New Black
9:20 AM – 9:50 AM
Booth Preparation
Test screens, lights, devices, internet; stack products; prepare giveaways.
Morning Team
New Black
10:00 AM – 1:00 PM
Morning Shift
Active booth hours.
Max Reckers
Shift Lead
Daniele Nizzarro
Shift Lead
1:00 AM – 5:00 PM
Afternoon Shift
Active booth hours.
Albert Visser
Shift Lead
Maarten Vennix
Shift Lead
4:00 PM – 5:00 PM
Happy Hour
Everyone on booth — high-energy networking moment
All Team Members
New Black
5:00 PM
Handover & Close
See handover checklist below
Roles & Responsibilities
Host
Welcomes visitors, guides them through the booth, captures leads using the scanner, and writes follow-up notes in Pipedrive.
Demo Leads
Give live EVA product demonstrations. Always keep at least two people at the booth.
Shift Leads
Oversee daily booth operations, ensure setup, alignment, and smooth transitions.
Support Team
Manage logistics, devices, giveaways, and maintain booth cleanliness.
Before Opening
Arrive on time (09:00) — on time means 10 minutes early.
Conduct a short alignment (max 10 min)
Review daily goals and important meetings.
Define who’s doing what (hosts, demo leads, follow-ups).
Test all systems: screens, devices, lighting, and internet connection.
Booth must look clean, energetic, and active.
Stack giveaways and prep sample orders.
Check upcoming booth tours and whether visitors have been to the booth before.
Verify if visitors are known in Pipedrive.
Test lead capture tools and ensure scanners work properly.
Handover Briefing (Between Shifts)
Update incoming team.
Who visited and what’s still on the agenda.
Status of materials, devices, and giveaways.
Keep at least one person on the booth during the handover.
End-of-Day Closeout
Host
Lead Check: Confirm all leads are scanned and synced to Pipedrive.
Material Check: Count remaining giveaways and restock for the next day.
Demo Leads
Device Check: Collect all devices from the booth and prepare them for charging.
Clean-Up: Leave the booth tidy, professional, and ready for the morning reset.
Internal Responsibility
Morning Shift Leads
Max Reckers & Daniele Nizzarro
Afternoon Shift Leads
Albert Visser & Maarten Vennix
Internal Event Owner
Marco Heestermans
Hospitality Lead
Anna Korf
Internal Notes
Happy Hour (4:00–5:00 PM)
All team members on deck. Focus on energy, visibility, and engagement.
Booth Tours
Track key retailers visiting; share updates daily via the NRF 2026 Booth Ops WhatsApp group.
Reporting
End-of-day wrap-up by shift leads in WhatsApp, including lead count (scanned only) and key interactions.
Team Guidelines
Dress Code
Nerd Merch Collection 2026.
Timing
On time is 10 minutes early.
Preparation
Prepare yourself.