Apple Premium Partner Day
Monday, January 12
10:30 AM – 8:30 PM
Apple Offices — Across from Penn Station
11 Penn Plaza, New York, NY 10001
Event Objective
The Apple Premium Partner Day brings together Apple Premium Partners for an immersive experience focused on digital transformation, enablement, and the future of B2B retail.
The day highlights the transformation journeys of Amac and MacStore, showcases what’s possible with the Retail Runs on iOS ecosystem, and introduces Apple’s new B2B Sales Training Program.
The experience concludes with an Apple Happy Hour and a networking dinner cruise along Manhattan — combining learning, inspiration, and connection.
Core Objectives
Inspire Apple Premium Partners by showing real-world transformation stories.
Present the future of retail enablement and B2B growth through Apple’s new training initiative.
Strengthen collaboration between Apple, New Black, and ecosystem partners like Fixably.
Build community among Apple Premium Partners through shared inspiration and experience.
Program
10:30 AM
Welcome & Coffee
Welcome guests, outline the day, introductions.
Marco Heestermans
New Black
Steffen Seybold
Apple
10:45 AM
Transformation Showcase — The Amac & MacStore Journey
Deep dive into digital transformation and operational excellence.
Bas de Vries
Apple
Albert Visser
New Black
11:15 AM
Fixably Repair & EVA Integration
Fixably Team
Guest Partner
10:45 AM
Keynote — Apple B2B Sales Training Program
Presents Apple’s new enablement program for B2B sales.
Steffen Seybold
Apple
Xander Blakely
Apple
12:30 PM
Lunch & Informal Networking
Lunch and guest experience at a nearby restaurant.
Ryan Nichols
New Black
2:00 PM
Transfer to NRF
Private group transfer to NRF venue.
Javits Center
429 11th Avenue, New York, NY 10001
2:30 AM
Guided Tour — iOS Avenue Booth
Walkthrough of the Retail Runs on iOS ecosystem.
Pim Vijftigschild
New Black
All Team Members
New Black
4:00 PM – 5:00 PM
Happy Hour
Everyone on booth — high-energy networking moment.
5:30 PM
Transfer to Dinner Cruise
Gather for evening program.
Pier 81, Manhattan
12th Ave, New York, NY 10036
6:00 PM – 8:30 PM
Dinner Cruise — Networking & Celebration
Closing dinner with panoramic Manhattan views.
Facilitators & Hosts
Bas de Vries
Co-Host / Speaker
Leads the transformation showcase with Albert Visser.
Xander Blakely
Keynote Speaker
Presents the new Apple B2B Sales Training Program.
Fixably Team
Guest Partner
Supports transformation storytelling and B2B enablement.
Albert Visser
Co-Host / Speaker
Presents alongside Apple in the transformation session.
Marco Heestermans
Event Lead
Overall coordination, flow, and participant experience.
Ryan Nichols
Coordination Lead
Coordinates lunch, logistics, and overall partner experience.
Partners
Venue host & keynote partner.
Strategic coordination & content lead.
Co-presenter — transformation and enablement.
Case study.
Case study.
Attendees & Internal Responsibility
Attendees
Apple Premium Partners (senior management and enablement leads)
Audience Type
Invite-only breakfast event
Internal Event Owner
Marco Heestermans
Content Leads
Bas de Vries, Albert Visser & Fixably
Lunch & Logistics Coordination
Ryan Nichols
Internal Notes
Setup
Confirm Apple Office access by 9:30 AM; test demo materials in advance.
Lunch
Managed by Ryan Nichols; confirm headcount and menu.
Transport
Book transfers from Apple → Javits → Pier 81.
Happy Hour
Align timing with Apple booth lead.
Dinner Cruise
Ensure guest list finalized and seating arranged.
Follow-up
Scan all leads, log them in Pipedrive with tag “Premium Partner Event.”
Team Guidelines
Dress Code
Nerd Merch Collection 2026.
Timing
On time is 10 minutes early.
Preparation
Prepare yourself.
Apple Premium Partner Day
Monday, January 12
10:30 AM – 8:30 PM
Apple Offices — Across from Penn Station
11 Penn Plaza, New York, NY 10001
Event Objective
The Apple Premium Partner Day brings together Apple Premium Partners for an immersive experience focused on digital transformation, enablement, and the future of B2B retail.
The day highlights the transformation journeys of Amac and MacStore, showcases what’s possible with the Retail Runs on iOS ecosystem, and introduces Apple’s new B2B Sales Training Program.
The experience concludes with an Apple Happy Hour and a networking dinner cruise along Manhattan — combining learning, inspiration, and connection.
Core Objectives
Inspire Apple Premium Partners by showing real-world transformation stories.
Present the future of retail enablement and B2B growth through Apple’s new training initiative.
Strengthen collaboration between Apple, New Black, and ecosystem partners like Fixably.
Build community among Apple Premium Partners through shared inspiration and experience.
Program
10:30 AM
Welcome & Coffee
Welcome guests, outline the day, introductions.
Marco Heestermans
New Black
Steffen Seybold
Apple
10:45 AM
Transformation Showcase — The Amac & MacStore Journey
Deep dive into digital transformation and operational excellence.
Bas de Vries
Apple
Albert Visser
New Black
11:15 AM
Fixably Repair & EVA Integration
Fixably Team
Guest Partner
10:45 AM
Keynote — Apple B2B Sales Training Program
Presents Apple’s new enablement program for B2B sales.
Steffen Seybold
Apple
Xander Blakely
Apple
12:30 PM
Lunch & Informal Networking
Lunch and guest experience at a nearby restaurant.
Ryan Nichols
New Black
2:00 PM
Transfer to NRF
Private group transfer to NRF venue.
Javits Center
429 11th Avenue, New York, NY 10001
2:30 AM
Guided Tour — iOS Avenue Booth
Walkthrough of the Retail Runs on iOS ecosystem.
Pim Vijftigschild
New Black
All Team Members
New Black
4:00 PM – 5:00 PM
Happy Hour
Everyone on booth — high-energy networking moment.
5:30 PM
Transfer to Dinner Cruise
Gather for evening program.
Pier 81, Manhattan
12th Ave, New York, NY 10036
6:00 PM – 8:30 PM
Dinner Cruise — Networking & Celebration
Closing dinner with panoramic Manhattan views.
Facilitators & Hosts
Marco Heestermans
Event Lead
Overall coordination, flow, and participant experience.
Ryan Nichols
Coordination Lead
Coordinates lunch, logistics, and overall partner experience.
Albert Visser
Co-Host / Speaker
Presents alongside Apple in the transformation session.
Bas de Vries
Co-Host / Speaker
Leads the transformation showcase with Albert Visser.
Xander Blakely
Keynote Speaker
Presents the new Apple B2B Sales Training Program.
Fixably Team
Guest Partner
Supports transformation storytelling and B2B enablement.
Partners
Venue host & keynote partner.
Strategic coordination & content lead.
Co-presenter — transformation and enablement.
Case study.
Case study.
Attendees & Internal Responsibility
Attendees
Apple Premium Partners (senior management and enablement leads)
Audience Type
Invite-only breakfast event
Internal Event Owner
Marco Heestermans
Content Leads
Bas de Vries, Albert Visser & Fixably
Lunch & Logistics Coordination
Ryan Nichols
Internal Notes
Setup
Confirm Apple Office access by 9:30 AM; test demo materials in advance.
Lunch
Managed by Ryan Nichols; confirm headcount and menu.
Transport
Book transfers from Apple → Javits → Pier 81.
Happy Hour
Align timing with Apple booth lead.
Dinner Cruise
Ensure guest list finalized and seating arranged.
Follow-up
Scan all leads, log them in Pipedrive with tag “Premium Partner Event.”
Team Guidelines
Dress Code
Nerd Merch Collection 2026.
Timing
On time is 10 minutes early.
Preparation
Prepare yourself.